Ashley Wakefield

An inovative product leader who creates possibilities out of ideas.
About Me
I'm a Product Architect with 10 years of hands-on experience in early to mid-stage startups, specializing in driving innovation - transforming ideas into impactful solutions that resonate with both clients and stakeholders while delivering exceptional results.
Constantly hungry to be at the forefront of emerging tech, regardless of industry, to solve complex problems, create exceptional customer experiences, and push the boundaries of what's possible - shaping the the future of tech with meaningful impact to bring the calm to the chaos.
Product Strategy, Marketing, and Everything In Between.
Specialties
1 / Product
0 to 1 Product Launches
Market Research
User & Design Research
Hypotheses and Validation
Voice of Customer
Customer Journey
Prototyping
Complete Product Lifecycle
2 / Branding & Marketing
Product Marketing
Digital Marketing
Experiential Marketing
Content Strategy
PR & Communication
Event Management
FAQs & Knowledge Bases
Training Manuals
3 / Strategy
Go-To-Market Strategy
Customer Loyalty Programs
Beta Programs
Pilot Programs
Client Onboarding
Customer Success
Account Management
Project Management
Program Management
Portfolio
Clients













Testimonials
When Ashley joined our company, our product organization was still in its infancy and our customer success strategy was virtually nonexistent. We were very much a "startup," with all the blurry definitions and ad hoc processes that phrase implies. Far from being discouraged, Ashley thrived from day one. She was flexible enough to meet us where we were at, talented enough to help us grow into something better, and emotionally intelligent enough to make that transition feel seamless, organic, and somehow (miraculously) fun!Ashley has so many skills to recommend her: meticulously detail-oriented, unerringly professional, driven under challenges, calm under pressure. But as a founder, what strikes me most is her strength as a communicator and a leader. Client-facing or internal, remote or face-to-face, whether leading a team or coordinating with peers or interfacing with upper management — in every situation, Ashley is positively magnetic. She radiates enthusiasm, adapting to the listener's communication style while remaining entirely authentic. She brings disparate people together, coaxes them out of their shell, and rallies them around a shared purpose. She leaves everyone she works with motivated, energized, and closer to one another. I have witnessed this transformation countless times, and it never ceases to amaze me.It is difficult to imagine any one person leaving such a profound imprint on a company's DNA. I cannot thank Ashley enough for the myriad ways she made us better, and I could not recommend her more highly.
- Stephen Miller
I've had the privilege of collaborating with Ashley in our fast-paced, innovative tech industry. Ashley is an impressive professional who brings an unparalleled level of technical expertise, and strategic insight to product management. She is quick to adapt and pivot product requirements swiftly, aligning them with the latest stakeholder needs. In the few months working together at FIT:MATCH.ai she made an extremely positive and long-lasting impact through her work, dedication and passion for multiple products she was managing.She combines her deep technical expertise with an acute understanding of market dynamics. What truly sets her apart is her agility in modifying product requirements to match the ever-evolving stakeholder demands. Her remarkable capacity to stay ahead of the curve, while ensuring each team member's well-being, and productivity, is a testament to her extraordinary leadership. I wholeheartedly recommend Ashley for her exceptional prowess in technical product management, adaptability, and unwavering dedication to the holistic well-being of the team.
- Tereza Stoyanova
"Ashley is a talented technical writer with a strong attention to detail. Throughout our time working together, Ashley consistently demonstrated outstanding aptitude in crafting precise and comprehensive Product Requirements Documents (PRDs). She has an eye for detail and can distill intricate information into clear and understandable language, ensuring the successful communication of project vision and requirements. This was critical in helping Product and Engineering connect and move new products forward fast in an adaptable method. Fitmatch was able to build solution architecture around the PRD's and then break them down into jira tickets for the eng team to develop. Ash was also very capable and confident in handling customer calls. A true linchpin."
- Tara Husband
"Ashley Wakefield served as an exceptional Product Manager at Fit:Match. During our collaboration, Ashley consistently demonstrated an impressive level of professionalism and competence in handling multiple products. Her keen attention to detail and effective communication skills played a pivotal role in ensuring the successful execution of our endeavors.Ashley's adeptness at managing complexity and her proactive approach made her a valuable asset to our team. Her commitment to delivering top-notch service was evident in every interaction. It was truly a pleasure working with Ashley, and I have no doubt that her dedication and expertise will continue to propel her toward further achievements in her future pursuits."
- Amit Kavatker
GET IN TOUCH
Let's connect.
Always open to chatting about work or side projects opportunities, sharing my feedback or input, or a chat!